Not all keywords are global, actually sometimes by far the most valuable keywords are the local ones which will get your traditional business more interest and conversions from customers in your area. Many people are using the internet to find local businesses over antiquated methods such as the phonebook than before which trend will only continue, so if you have a local company you want to get off the floor then focus on your local Search engine optimization strategy.
What exactly is Local SEO?
Local search engine optimization identifies getting a typically small business to position specifically in the SERPs for his or her region. This really is generally easier to do than ranking for global terms making sense because local SEO revolves around local search phrases that are essentially just very specific long-tail keywords which consequently have almost no competition.local search engine optimization.
Rather than going against hundreds, thousands, or potentially countless other sites which are targeting your keywords, you’re likely only going against a tiny handful and more than likely your competition know a great deal lower than you do about ranking searching engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to concentrate on. This doesn’t mean ranking for your own brand related keywords. If somebody searches for them then they’ll find you together with you’re in great shape. Instead you need to target local keywords in your off and on page SEO. I’ll conduct a more complete write up on choosing local SEO keywords next week, but the gist of local keywords would be to qualify the keywords you’re already wanting to target with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s go into the neighborhood SEO tips.
On Location Local SEO
Posting Your Address for your Site – This really is one in the first things you must do. Ideally you do have a physical address as this will help your local SEO efforts immensely. Use it around the footer of every page if at all possible and set it within a page or 2 of your Google Fluff pages.
Google Fluff – Your Google fluff pages will be the “About”, “Contact”, along with other informational pages as they connect with your site and business which Google likes to see. This will be part of local or global SEO but having your fluff pages can put you before competitors who don’t ask them to so that as just mentioned, these pages will also be nice to accommodate your address and any other information you’d expect to find to get a local business like hours or even a phone number.
IP Source – Make certain your site is hosted inside the country where your company is. This could take care of itself for the majority of webmasters however for some they find cheaper, seemingly more attractive hosting options in other countries. That looks strange to Google once they see you’re seeking to rank for London based keywords but your site is hosted in America. While you’re doing that, grab a dedicated IP if possible to make sure that you’re not sharing with any potentially spammy or penalized sites. It costs more but may be worth the cost because i outline in hosting and SEO.
Keywords – I just alluded for this but place the local keywords within the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored along with your local keywords. Use these and LSI keywords sparingly when pointing to your site from another site.
Google Authorship – Google Authorship works well in global SEO and also moreso in local SEO as most of your competitors will never be doing the same. Obtain your picture in the SERPs with Google Authorship and boost your authority.
Off Site Local SEO
Social Networks – Get the business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where one can with each network.
Directories – Submit your small business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, and other directories in the like. Most cities have local directories to promote their local businesses and many people make reference to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is the acronym for “name, address, and phone number”. This info ought to be on your site as well as on directories, social media sites, anywhere it is possible to place it, and most important it ought to be CONSISTENT in each and every location. If something changes in your NAP’s details, update them over the board. Google desires to provide you with the best user experience so if they observe that your address is unique on a number of different sites, they’ll want to shield their users from a potential frustration when attemping to reach you.
Local Sites – Connect with and take local links from various sites in your community. A link from a local news website makes your site seem more highly relevant to search results for and in your community. Networking with other local businesses by doing all of your own searches or connecting over local business hubs is a good way to share links and improve your exposure.You ffjsgz even flyer for your web site to increase awareness and consequently your traffic and the links you’ll receive inside your neighborhood that can subsequently cause Google to reward you using a better local ranking.